Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketting, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
Currently the most active sectors for affiliate marketing are the adult, gambling, retail industries and file-sharing services.The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadand) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.
But here we will discuss about one of the dominant Affiliate marketing site, ie AffiliateVIA.com
AffiliateVIA is one the fast growing Online Advertising Network that allows the advertisers to reach targeted and qualified customers through thousands of individual Publishers. AffiliateVIA is a leader in performance based web marketing by offering CPA (Cost per Action), CPM (Cost per 1000 Impressions), CPC (Cost per Click) and PPV (Pay per View) Video ads. Difference between other Affiliate Networks and AffiliateVIA: - Global Leader in Online Advertising affiliates Marketing. - Full Service Online Marketing Solutions for Advertisers and Affiliates. - Advertisers expand your reach and find new customers. - Advertisers can join AffiliateVIA and Increase your online advertising Sale. - Affiliates can join and get access to lots of different online campaigns from all the niches. - Affiliates earn commissions daily and get paid through PayPal and check.
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